Insiders at adidas are more prone to the former pronunciation, and it does line up better with the portmanteau of "Adi" and "Dassler" that the German sportswear brand's name derives from.

While some brand names are easy to pronounce - 'Google', 'Tesco' and 'Lego' - others can be a little more complicated. For example, try saying 'Ellesse', 'Porsche' and 'Moschino' without stumbling.

From Adidas to Zara, and everything in between, get the correct pronunciation here, and prepare to have your mind blown. Related: Apparently, We've All Been Saying "Zara" Wrong Born and bred in ...