And sometimes, you need to make up characters to move the plot along. That’s where user personas come in. A user persona, also known as a buyer persona, customer persona, or customer avatar ...

Once you have the persona complete, you can apply it to your blog and create what I call a 'blog persona'—a detailed profile of your buyers and the topics they care about. A buyer persona is a ...

An outline of a target audience. With the data derived from user profiles, a user persona includes demographics, occupations and other attributes of a target group. A user persona is a composite ...