The MAHA movement loves the idea of getting rid of synthetic dyes in foods. But manufacturers face challenges that could drive prices higher.

The Trump administration hopes to eliminate potentially harmful synthetic dyes used to give foods, drinks and medicines vivid color. Manufacturers say it's not that simple to make the change.

Manufacturers use those dyes to make foods, drinks and medicines ... because some, such as yellow, have lots of common natural alternatives – including turmeric, paprika and annatto.

Manufacturers use those dyes to make foods ... to greater consumer demand for more all-natural products. They asked Oliverio if he could remove the Yellow Dye No. 5 he'd used in his bright ...