Is email marketing taking up too much of your time and energy? Here are five ways to simplify your workflow – and still make ...

Entering every contact's email is time-consuming, and you might forget someone. To save time and errors, create an email group that includes multiple recipients. The process is straightforward ...

Experts said that not including a subject line is one of the biggest mistakes you can make. The subject line often determines whether an email is opened and how the recipient responds. An email ...

Specific tactics for optimizing opens, clicks, and engagement generally are discussed at length in the e-book How to Make Email Work Even Harder for You by Acoustic and MarketingProfs. In the meantime ...

By using these two numbers (churn likelihood and lifetime value), email marketers can create a risk revenue matrix that looks like this: Once an email marketer has created such a chart, it is simply a ...