With 59% of consumers scanning daily, businesses must meet four key expectations: information, convenience, value and trust.

Take advantage of the personal mobile-computing devices already present in many of today's classrooms by incorporating Quick Response technology into the curriculum. These black-and-white QR codes, as ...

So far, the vast majority of QR codes use in marketing campaigns has been by B2C marketers, but B2B marketers are increasingly incorporating them into print ads, whitepapers, event brochures and other ...

Ensure your landing pages or content linked to the QR codes are mobile-friendly and provide a smooth user experience on different smartphones. 3. Incorporate QR codes across various channels.