Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often ...

A well-constructed case study provides can be the ideal format to showcase the benefits of your product or service – and persuade visitors to become buyers, clients, or loyal customers.

No one wants to read a long chunk of copy, so use formatting that makes the case study easy to read. Make it easy for the reader to get the gist of the study without having to read the entire thing.

Basic format of case study: Executive summary ½ page History (maximum 1 page single-spaced) Business model (maximum 1 page) Editorial model (maximum 1page) Success stories/failure stories (specific ...

Having a real-life example is vital for your case study—the whole point of this content format is to present a brief "study" of a successful "case." If you get permission to name your client ...