According to Keith, that script worked well in for cold-calling C-level executives. However, Sales Machine reader (handle="mckerns") posted some criticism of the script which are worth considering.

Here's how to get rid of salesman voice. First, learn to identify it. A good way to do this is to listen to some of the sound clips in Top 10 Classic Cold Call Blunders, Or you can watch the ...

How to script a cold call. Before you can write your cold call script, you need to do some research on your prospects. 1. Identify the industries you’re targeting ...

Do not settle, even for greatness, Bill Good writes. Even the best cold calling script ever written can be better.

A long while back, I posted a “programmed” version of that script, but the links are screwed up, so here’s a simplified and improved version. The script starts with “The Opening,” below ...

With a cold call script, sticking to the fundamentals is a good idea, especially early on. Here are seven efficient and effective scripts you can use to get started.

In recent columns, I’ve discussed how to cold call and I’ve analyzed calling scripts sent to me by readers. You can pick up your copy of “The 16 Best Scripts of 2009″ at www.billgood.com ...

A typical call script for a cheap call center is not very long. But for a proper business, a call script is more like a manual than anything else. It aims to contain all the possible questions a ...

Dig Deeper: A Sales Force Built Around Cold Calling How to Cold Call a Big Customer: It's Not About You "It's not about what you do, it's about how you help your customers," says Weiss, adding ...

Cold Calling Scripts for Financial Advisors When drafting a cold calling script to use for marketing, there are certain elements that are must-haves. You can ultimately tweak and customize a cold ...