Adhip Ray, is the founder of WinSavvy, a digital marketing consultancy for startups and professional service providers.

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Read about how agencies craft onboarding experiences that set employees up for long-term success, job satisfaction and higher ...

When writing for marketing, you need to connect with your audience ... Typically divided into quadrants of say, think, do, and feel, the empathy map is intended to get into the head—and heart—of the ...

Explore why leading brands are moving marketing in-house, the models they're using, and how to build a successful internal team.

In a fast-paced, hyper-connected world, marketing as we knew it a decade ago has evolved into something far more intelligent, ...