Phoenix Decorating Company ... South Pasadena has been building its own Rose Parade float since 1914. Their entry this year is “Seas the Day.” Join this crew at 435 Fair Oaks Ave., ...

Have you ever wanted to decorate one of the Rose Parade floats? Here’s your chance! With “Deco Week” fast approaching, several float-building companies in Pasadena, Irwindale, and Burbank ...

That is exactly what the Phoenix Decorating Company does ... to clients before they finally narrow down to one for the parade. Each float costs an average of $275,000 to design and build.

The Rose Parade kicks off New Years Day, when 39 colorful and intricately designed floats will glide down Colorado Boulevard in Pasadena. And an army of volunteers is helping to decorate those ...

It’s a sentiment echoed by the hundreds of volunteers who help four float building companies decorate the parade’s 39 floats this year. From Pasadena, to Irwindale, Azusa and Sierra Madre ...

The sea of nearly 18 million roses that you see during the annual Rose Parade are not just any roses. In fact, the roses are ordered specifically to decorate floats during the parade from all over ...

Imagine the thrill when you point to a float in the 136th Rose Parade and exclaim, “I glued that piece right there!” If you’re feeling extra cunning, find out which side of the float will face the ...