Finally, I cracked the code. Why You Should Care About Email Marketing In the past, direct mail and cold calling have been top-of-the-funnel marketing methods for businesses attempting to acquire ...

Sending a cold ... email. If you can't get to the point within a single screen's worth of text, the recipient is probably going to send it to the trash or forget it forever. 4. Give a call to ...

In the blog post, titled "This Is How Long Your Cold Call Intro Email to Me Should Be," Hamilton said she gets between 50 and 100 emails a day, most of them from people seeking funding.

The same wisdom applies to cold emails and phone calls. 1. Mention a mutual interest. You might begin your email, “Good morning, Frank. I’m writing to you because I know you’re interested in ...