Dynamic creative optimization is revolutionizing the way brands approach digital advertising. By addressing its challenges and leveraging its opportunities, companies can create more engaging ...

DCO can help marketers make better decisions about where to spend their ad dollars to deliver the right message at the right time, but ultimately, it is all about making data and creative work as ...

In our opinion, real-time creative is 50% of the [impact in the] real-time advertising space today. And real-time creative and Adacado is much more than an app. Does Adacado sell media as well as the ...

That’s where AI — or “creative intelligence”, as Peres calls the new AppsFlyer product Creative Optimization — can come in, helping marketing teams make intelligent decisions faster.

Dynamic creative optimization tools will be key in enabling marketers to do this efficiently and without an army of designers and traffickers. Headlines, images, products, and calls-to -action can be ...

With the cookie going away, there’s a new opportunity to drive innovation on the creative side of the value chain. For too long, I think the advertising experience has been broken.

Dynamic Creative In A Programmatic World - 04/01/2016. by Paul Martecchini, Op-Ed Contributor, March 31, 2016 ...

It can’t and shouldn’t replace the work of getting to know customers’ needs and challenges through old-fashioned conversation. Often, you can learn more from talking to Uber drivers than you can from ...

Kicking off our Creative Technology for Drummies guide, our glossary helps navigate the tools, trends and terminology shaping ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...