The ad, which launches on TV tomorrow (15 November), introduces House of Fraser’s new strapline, “Be you no matter who”. Created by 18 Feet & Rising, the spot takes a documentary-style approach ...

House of Fraser is relaunching its own-brand fashion label Linea, under a scheme designed by its in-house Visual Merchandising team. It has rebranded the womenswear range, introducing a ...

Unimaginable in 2019, now the idea of our dressing gown being the most stylish item of clothing we own seems ... many of us sought comfort over style. House of Fraser says it hopes to bridge ...

HOUSE of Fraser has a hit on its hand after going back to the 1960s. Bosses say the Biba range, modelled by Daisy Lowe, has become its biggest women’s wear label – just two weeks after it was ...

House of Fraser, which has stores on Manchester’s Deansgate and in Altrincham, saw like-for-like sales rise by around 7.5 per cent in the three months to July, after a 10 per cent hike the ...

The stores will focus on fashion, and will help House of Fraser grow sales of its own label clothing ranges such as Linea from £30 million to £100m. House of Fraser chairman Don McCarthy told The ...