Mattel's latest Hot Wheels Mainline case is loaded with goodies. There's more to it than just the Super Treasure Hunt, ...

Additionally, the case is a bit overpriced for what it is, but we still think it’s a worthwhile investment for any Hot Wheels fan. Overall, we would recommend the Hot Wheels 100-Car, Rolling ...

In a world where everything Ferrari-branded commands a premium, this affordable new Hot Wheels collection is a breath of ...

a carrying case is the perfect gift idea. As the name implies, this Hot Wheels 100 Car Case holds 100 Hot Wheels cars. Which may or may not be enough for your Hot Wheels fan. But at least it’s a ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...