The chips themselves look like a more restrained version of Flamin' Hot Fritos. They're made from nixtamalized corn, and are seasoned with chili peppers, iodized salt, citric acid, lime juice ...
What can I say about chili that hasn’t already been said? It’s warm, it’s comforting and all those fiber-filled beans make it ...
Additionally, kids notoriously love hot dogs but hate vegetables — which are ingredients in chili — so the Frito pie dog is a good workaround to get those gremlins to eat a vegetable.