Nir Eyal is a founder of two startups ... The Manipulation Matrix does not try and answer which businesses are moral or which will succeed. Nor does it describe what can and cannot become a ...

An icon in the shape of a lightning bolt. Impact Link The excerpt below is from Nir Eyal's book, "Hooked: How to Build Habit-Forming Products." It has been annotated by Tech Genius. Read next BI ...

In Silicon Valley, Nir Eyal is the habits guy ... This needn’t be nefarious: Eyal’s 2013 book, Hooked, published more than a year after his encounter with Bhatt, discusses an app that helps ...

Academia.edu is excited to host Nir Eyal, author of Hooked: How to Build Habit Forming Products, on Thursday Jan 15th In an age of ever-increasing distractions, quickly creating customer habits is ...