“High-pitched voices are universally associated ... the term “career women” gained popularity. But even then, the voice tone was noted for being significantly higher-pitched compared to ...

Does the promotional arm of a serious news organization sound glib, flighty, and uninformed? Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company ...

To ensure that our communications carry a strong and consistent voice, use these personality traits as a guide.