Hello82 is hosting 82Valley, a Coachella-themed pop-up for fans of festival performers ATEEZ and LE SSERAFIM, and the Grammy Museum is opening an exhibit featuring ATEEZ and junior label mates xikers.

“We just wanted to go meet where the demand was with the supply,” says Sang H. Cho, co-founder of hello82’s parent company KAI Media and its current COO, from his Beverly Hills office. “We just felt ...

Forbes contributors publish independent expert analyses and insights. Jeff Benjamin is a New York-based writer covering global pop music.

Fans of K-Pop boy group Tomorrow X Together flocked to an event at the company's Beverly Boulevard space, only to be treated by a surprise visit from their idols. By Nicole Fell Assistant Editor ...

K-pop acts claim the top two spots for a third time. By Xander Zellner ATEEZ re-enters the latest Billboard Artist 100 chart (dated Nov. 30) at No. 1, becoming the top musical act in the United States ...

The California media company stood out with amusing, moving, multilingual K-pop content, and expanded into retail by working alongside and shining the spotlight on fans. By Jeff Benjamin To millions ...

As Coachella inches closer, K-Pop fans in Los Angeles will have the chance to visit a pair of pop-ups centered around their favorite artists. Among them is 82Valley, a Coachella-themed pop-up for ...