But the category is relatively small compared to traditional beer, with household penetration still below 1% in the US, said Heineken USA Chief Marketing Officer Jonnie Cahill. Alcohol-free ...

Heineken is betting ... try to moderate their alcohol intake. For its chief executive officer, selling booze-free drinks and traditional beer isn’t a zero-sum game.

Heineken has been instructed by the UK advertising regulator not to use an alcohol-free beer ad unless it is prominently stated the beverage is zero abv. A complaint had been lodged with respect ...

Heineken recently launched its alcohol-free beer, Heineken 0.0, in Malaysia and it has caused quite a stir. While the biggest issue raised has been the fact that it is a non-halal drink meant for ...

Heineken said its 0.0 version grew double digits across 16 markets. While still a small portion of revenues, zero alcohol beer has become a big part of major brewers' strategy. Removing the booze ...

HANOI (Reuters) -Vietnam's National Assembly on Saturday approved a proposal to raise the special consumption tax on ...

The new move adds to the challenges facing the beer industry, led by Heineken, Carlsberg and local brewers Sabeco and Habeco.

Michelob Ultra Zero — an alcohol-free beer that boasts only 29 calories ... Olympic shot put gold medalist Ryan Crouser. In 2023, Heineken 0.0 made history when it aired a commercial during ...

who is departing to pursue external opportunities in the U.S. Cahill has acted as Heineken USA’s marketing chief since 2018, navigating the brand through the pandemic and growth of emergent categories ...

The company generates less than 5% of its overall revenue in the U.S. as it is a niche player in the premium and zero-alcohol ...

Heineken has been instructed by the UK advertising regulator not to use an alcohol-free beer ad unless it is prominently stated the beverage is zero abv. A complaint had been lodged with respect to an ...