Marketing Dive9y
Heineken courts millennials with strategic mix of mobile, draft technology
App drinking companion Heineken is ramping up awareness of the BrewLock keg by introducing an eponymous mobile app, designed to show users how the technology works and how it dispenses fresh-tasting ...
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How Many Beers Actually Go Into A Full-Sized Keg?
The average ABV of a beer in the U.S. (like Coors Banquet ... but it's the most common keg used for European imports like Heineken. Want more food knowledge? Sign up to our free newsletter ...
Marketing Dive9y
Heineken courts millennials with strategic mix of mobile, draft technology
App drinking companion Heineken is ramping up awareness of the BrewLock keg by introducing an eponymous mobile app, designed to show users how the technology works and how it dispenses fresh-tasting ...