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In the 1960s, Heineken proposed a novel idea: rectangular “World” beer bottles that could double as bricks for affordable housing. And it’s not nearly as crazy as it sounds.

Heineken is elongating its familiar green bottle, hoping a more modern look will help reverse market-share declines. WSJ's Mike Esterl has more details. Photo: Bloomberg.

Heineken UK, a pub, cider, and beer company, has issued a recall for certain bottles of 550ml Newcastle Brown Ale after identifying a potential food safety risk that could harm consumers.