The Number One was reported to be based on Harley-Davidson's oldest-known motorcycle, which is on display at the brand's museum in Milwaukee. At the time of last year's big reveal, Serial 1 wasn't ...

Harley-Davidson on Monday unveiled images of the new e-bicycles it plans to begin selling under its Serial 1 Cycle Co. brand. The new brand takes its name from “Serial Number One,” the ...

The name Serial 1 is a reference to “Serial Number One,” the nickname for Harley-Davidson’s oldest known motorcycle built in 1903. The bike’s design, with its white tires, leather saddle ...

Serial 1, were both named after the very first motorcycle Harley-Davidson’s ever built, called, you guessed it, “Serial Number One.” This svelte beauty from 1903 is miles apart from the low ...

The brand’s Serial 1 name comes from “Serial Number One”, nickname of Harley-Davidson’s oldest known motorcycle. The eBicycle brand started as a project under Harley-Davidson’s Product ...

The name is derived from “Serial Number One,” the nickname for Harley’s first motorcycle, which was built in the early 1900s and is the oldest known Harley-Davidson motorcycle in existence.

is a Delaware limited liability company in which Harley-Davidson is a minority owner and private equity investors hold the majority. The new company takes its name from “Serial Number One ...