Die-hard ice cream fans can attempt to track Häagen-Dazs’s trip to the Super Bowl in a custom 1963 Cadillac by West Coast Customs, with a chance to earn prizes along the route if you spot them.
Häagen-Dazs is teaming up with West Coast Customs to create this one-off '63 Cadillac convertible with an ice cream freezer in the trunk, as seen in this video.
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