In studying these data, we have observed a consistent pattern of strategic thinking behind the creation of new markets and industries, what we call blue ocean strategy. The logic behind blue ocean ...

Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, a professor of strategy and management at INSEAD, tells ...

our 1997 value innovation article in Harvard Business Review constitute core arguments of our blue ocean theory. Obviously the essence of Blue Ocean Strategy is avoiding competition and creating ...

W. Chan Kim, Renee Mauborgne. "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant." Harvard Business Review Press, 2005. Ford. "Company Timeline." ...

A guide to help leaders design, test, and scale their human-AI labor strategy. Sign up for The Daily Alert ... Kerrissey Cathy Engelbert A roundup of Harvard Business Review’s most popular ideas and ...

This article is adapted from the updated and expanded edition of Blue Ocean Strategy, Harvard Business Review Press, 2015. is a Distinguished Professor of Strategy and International Management, ...

The basic message of Blue Ocean Strategy is that organizations should not try to compete in existing markets (red oceans) but rather create or find new markets where competition does not yet ...

In 2005, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, a book by Professors W. Chan Kim and Rénee Mauborgne, launched a ...

BOSTON--(BUSINESS WIRE)--Harvard Business Review has announced the final speaker ... professor and co-director of the Blue Ocean Strategy Institute, INSEAD, and co-author of Blue Ocean Strategy ...

This article is an outgrowth of Kim and Mauborgne’s study on Blue Ocean Leadership originally published in Harvard Business Review, May 2014. is a Distinguished Professor of Strategy and International ...