Guerrilla marketing is a product promotion campaign in which a company uses unconventional methods, often involving one-on-one interactions, to create a buzz for a new product or service.

As Tesla’s profits drop, a group called Everyone Hates Elon is going viral for plastering London with fake advertisements for the company, infiltrating a car showroom, and inviting the public to trash ...

Commonly, guerrilla marketing campaigns are unpredictable and irregular, occasionally interactive, and buyers are targeted in unexpected areas. The aim of online guerrilla marketing is to create an ...

Guerrilla marketing campaigns, on average, are associated with significantly positive movements in company stock prices. Campaigns utilizing emotional appeals, especially joy, are associated with ...

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suggesting the vehicles used in this guerrilla marketing campaign were perhaps less “prototypes” and more just “design bucks,” with no powertrain or suspension of which to speak.

Rockstar Games masterfully combined strategic teasers, in-game fan participation, and guerrilla marketing ... that went beyond the normal marketing loop. The campaign not only gratified devoted ...