Gucci’s new experience teams a set of virtual spaces with a set of digital branded items in an effort to immerse Roblox users inside a world that feels unique to the Gucci brand and Roblox ...

Gucci Town was launched in May 2022 and has served as a place for branded events, including a takeover by Miley Cyrus, who is also the Gucci Flora Gorgeous Jasmine campaign spokesperson. Vans has been ...

Gucci has officially entered the metaverse after unveiling a permanent presence on gaming platform Roblox. The luxury retailer previously collaborated with the virtual world for more short-lived ...

Miley Cyrus is the latest celebrity to join the metaverse. As the face of the Gucci’s Flora Gorgeous Jasmine fragrance, the singer is making her debut in Roblox’s Gucci Town as the platform ...

As the face of Gucci’s Flora Gorgeous Jasmine fragrance, Cyrus’s avatar can now be found in ‘Gucci Town,’ the brand’s branded parcel of virtual real estate on Roblox.

Gucci launched its Roblox world, Gucci Town, in May 2022 and has served as a place for branded events. Vans launched its world way back in September 2021. Join more than 30,000 advertising ...

Roblox Gucci Town also offers exclusive limited-edition accessories and merchandise. Players can participate in mini-games or challenges to acquire these special virtual items.

Roblox, the online platform that blends gaming, social media, and remote user-generated content creation, was one of the big winners early in the COVID pandemic as millions sought to bond ...

Gucci. The centre parting, the hairband, the chunky calves; some Premier League stars are so recognisable they are easy to identify even in Roblox form. - Stream on ESPN+: LaLiga, Bundesliga, more ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive.

Roblox, the online platform that blends gaming, social media, and remote user-generated content creation, was one of the big winners early in the COVID pandemic as millions sought to bond ...