“He had asked me, when he was looking for sunburst Les Pauls, ‘You know my Gretsch Country Gentleman?’ – probably the most famous guitar of all time – ‘I'm thinking maybe I'll trade yo ...

One persona’s small-shop attitude and one-to-one service secured his company’s place in a challenging market, and helped ...

“I don’t aggressively seek out Gretsch guitars for my store and I wouldn’t travel to a trade show just to buy one, but sometimes they come to me. An older gentleman came into the store and ...