In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

In the fitness and wellness community, matcha tea has become a favorite drink for those seeking a clean energy source and health benefits. This vibrant green powder, rooted in Japanese tradition, has ...

A daily cup of matcha may benefit your health in more ways than you think.Matcha has been an integral part of Japanese tea ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

A growing number of women are eschewing their flat whites for a shot of matcha instead. And with promises of improved energy, ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Matcha green tea, a finely ground powder of specially grown and processed green tea leaves, has taken the dessert world by ...

Matcha green is one of the biggest 2025 spring colour trends, thanks to its natural look and soothing effect. We explain why ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...