All creative pursuits benefit from guidelines for best practice, if only so they can be broken. Here our advertising correspondent Ben Kay turns to his LinkedIn companions to help construct some for ...

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While brand equity is defined as the value of a brand, advertising equity can be defined as the value of a brand’s advertising. Advertising equity is not captured by traditional brand strength ...

What do a victorious football team, a medical professional, a musician, and a relief worker have in common? They all use FedEx to succeed, according to one of the company's recent ads. "My Work ...