Goodwill is an accounting term for intangible assets like brand reputation, patents, and a talented workforce. Find out how ...

The value of that brand goes beyond the business's products and assets. Goodwill is an accounting measure meant to place a price on that intangible value of a business. Goodwill is a long-term ...

That's why financial accounting standards require that ... a long-term intangible asset labeled "goodwill." Goodwill on consolidation does not mean that one company "overpaid" for the other.

had not long ago been considering a change for the accounting of goodwill. For almost 20 years, it has held that goodwill isn’t subject to amortization but should be tested annually for impairment ...