Forbes contributors publish independent expert analyses and insights. Juan Carlos Medina, CFP, focuses on holistic financial wellness. Simon Sinek had a famous TED Talk titled, “How great ...

Just about five years ago, marketing consultant Simon Sinek introduced his concept of "The Golden Circle," which has three rings: Why: This is the core belief of the business. It's why the business ...

Now once you get to the right Who, Simon Sinek is spot-on about beginning ... He calls it The Golden Circle. Most leaders and companies start from the outside in. They start with What.

The leaders control the circle of safety ... That’s why we call them leaders: they go first. Simon Sinek will be speaking at a full-day Q&A session sponsored by Inc. on August 15 at Galapagos ...