GoPro is a brand synonymous with action cameras, yet it has achieved that status without ever producing a standard, scripted TV spot. That changes today, with the launch of GoPro’s “Capture Different” ...

GoPro is launching its biggest advertising push to date one week after a disastrous quarterly report wiped out a good chunk of the company's value. The centerpiece of the campaign is the company's ...

What happens when you just don’t have what it takes to be a hero? That’s the question that YouTube user XeteraCX asked when he made a pair of hilarious parody videos of GoPro ads that use a pair of ...

Go wild! GoPro got into the Super Bowl commercial arena for the first time with a super high energy montage of extreme athletes snowboarding, rock-climbing and bear-hugging. The Ramones 'Blitzkrieg ...

GoPro’s marketing department has the easiest job in the world — all it needs to do is strap one of its rugged cameras to someone or something doing something exciting and it has an instant ad. In the ...

Very few advertisers are able to take advantage of the ability to reach viewers on multiple screens. In the days leading up to and during ESPN’s X Games in Los Angeles, Tremor Video showed how it was ...