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Why the Number 385 Is the Answer to Building a Solid Go-to-Market Strategy
What if I told you that the number 385 was the answer to building a solid go-to-market strategy? Stay with me. I'm Paul Sullivan, author of Go-To-Market Uncovered (GTMU) and an expert in building ...
M-Files Appoints Matt Marriott as Chief Revenue Officer to Drive Global Sales and Growth
M-Files, the leader in knowledge work automation, today announced the appointment of Matt Marriott to Chief Revenue Officer ...
Facing Resistance When Outsourcing In A Booming Market? Execute These Five Strategies
Classing core and noncore IT activities of your business will shed light on a well-structured plan before outsourcing any ...
CRN7mon
Ahead Investing In Cybersecurity, Talent In Go-To-Market Strategy
Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...
Factorial, an HR unicorn, snaps up $120M from General Catalyst to boost sales and marketing
Factorial, the Barcelona-based “unicorn” startup that provides an all-in-one HR platform in the cloud for small and medium businesses, has picked up a ...
Guideline Appoints Tim Peters to Chief Marketing Officer and VP of Demand Generation
Guideline appoints Tim Peters as CMO and VP of Demand Generation, marking a key leadership move amid continued growth and executive team ...
Business Insider29d
Anthropic's product chief said DeepSeek had 'almost no impact' on the $61.5 billion company's strategy
Mike Krieger said DeepSeek had "almost no impact" on Anthropic's market position or go-to-market strategy. He said that companies are looking for AI companies to co-design products for the long term.
Forbes15d
3 Positioning Strategies To Fuel Your Company’s Growth
Years ago, my agency developed a market-tested positioning strategy for them, but they ultimately decided to go it alone. In his own words, “We worked with you guys about 10 years ago.