Real-time marketing offers strategic advantages for any multinational company looking to stay relevant and connect ...

Analyzing competitors reveals market opportunities and challenges ... chain supports long-term success in global expansion. Creating a Global Marketing and Branding Strategy A strong global ...

To effect change, companies must collaborate. The Right Question: “How can we build a singular, cross-cultural team to solve complex global marketing challenges at scale?” By establishing a ...

Which challenges are growing in importance? Are senior marketers feeling more pressure from their CEO and corporate board? To find out, researchers at The CMO Survey polled 281 marketing leaders (99% ...

According to Emarketer, global ad spending ... data – remains a challenge. The failure to consolidate this data into customer profiles results in a siloed, piecemeal understanding of customers ...

Samsung Electronics Co. has begun executive-level meetings to discuss business strategies for the second half of the year ...

Global advertising and marketing spending continued to rebound in 2022 -- rising 7.9% to $1.568 trillion in 2022 -- but it will decelerate slightly this year due to macroeconomic challenges ...

As such, there are many challenges you will face as you operate your business in this economy. The global marketplace ... so you might want to give your marketing color-scheme a different approach ...

The popular video platform hired Pereira O'Dell after a review that started last year. Chief marketing officers are in the hot seat to perform and churn out work that stands out creatively ...

As part of their sustainability-related initiatives, companies support global social causes related to ... we were able to support key marketing principles with numerous case studies sourced from WARC ...