During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the ...

Currently chief marketing officer (CMO) of McDonald's Canada, Buetikofer is a brand veteran who has held a variety of senior ...

Don’t let dysfunctions hold back your marketing efforts. Master soft skills to build a thriving, future-ready team. The post How soft skills solve marketing’s biggest challenges appeared first on ...

The new Pepsi Challenge will augment global challenges with regional ones ... Pepsi has become a mobile marketing leader by emphasizing meaningful consumer content ? whether that is providing ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...

The 2015 edition of the Google Online Marketing Challenge was a tough ... one title that eluded them- being adjudged the Global Winners of the challenge. However, the team whose campaign was ...