Rather than having the nicknames for its first six franchises in place, the league adopted a generic ... with a team name, you want to have a full brand story, why the imagery and the logo ...

Minnesota's professional women's hockey franchise already has a league championship, and now it has a name: the Minnesota Frost. Driving the news: PWHL officials on Monday unveiled logos for all ...

Just don’t ask them to pick a favorite. This image released by the PWHL shows the new logo for the New York Sirens hockey team on Monday, Sept. 9, 2024. Credit: AP “I love all my children ...

In a process nearly a year in the making, the Professional Women’s Hockey ... logos and finding the right fit to capture the spirit of each market. Another caveat was carrying over each team ...

The Professional Women’s Hockey League has announced new team names and logos for each of its six franchises on Monday. After opting to begin their inaugural season without team branding this ...

We waited more than a year for proper PWHL nicknames and logos. Now that we have them ... sick name that makes a lot of sense for a hockey team without being too cheesy and literal.

Play the USA TODAY Daily Crossword Puzzle. The Professional Women's Hockey League revealed its new team names and logos Monday, including the Boston Fleet. Amy Scheer, PWHL's senior vice president ...

The team will have the new Mammoth logo on its home jerseys and the word Utah on road jerseys. The Utah Hockey Club just completed its first season based in Salt Lake City after relocating from ...

and the team unveiled new logos and jerseys on Wednesday. After moving from Arizona prior to the 2024-25 season, the team used the Utah Hockey Club name while it found more permanent branding.