Over the last week we’ve seen a rash of rebranding efforts by major companies such as Burger King and Pfizer. Now, General Motors announced it too had a New Year makeover, unveiling a new logo aimed ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Everyone, meet the new General Motors logo. America's largest automaker decided it was time for a fresh look as it eyes a radically different future for its business -- a business that revolves around ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

Thanks to an eagle-eyed reader named Steve who noticed this on Volvo's Facebook page, it appears that Volvo has updated its famous iron, men, and Mars-based logo into something flat and simple, in ...

Consider key components when designing your logo, including important principles of logo design. What is a logo and what does it do? It is the summation of who you are as a business. It represents you ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

Robert Poulton, CNBC's head of creative, spoke with TVNewser about the logo refresh for our final 5 Questions For… series for 2025. Poulton noted that, throughout the design process, they were ...

In our ever evolving world a logo is more than just a graphical element; it’s the visual cornerstone of your brand’s identity. A well-designed logo serves as an instant reminder of a company or ...

Volkswagen's basic logo design has remained fundamentally the same since the 1940s, with only minor changes over the years like taking off the bits that looked too swasticky or varying the thickness ...

Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or ...