News

Elon Musk and Donald Trump's very public clash is rekindling a debate over gender stereotypes.Why it matters: The reality is ...
The advertising world is inundated with with different types of stereotypes, ranging from gender and race to socioeconomic roles. Gender roles in commercials are especially prominent. Advertising ...
A new free, evidence-based curriculum, Beyond Gender Stereotypes (BGS), will be delivered in 40 primary schools across ...
Adverts that perpetuate gender stereotypes -- including men failing to undertake simple household tasks -- are to be banned under new regulations proposed by industry watchdog the Advertising ...
The Lego Group has released a new campaign aimed at challenging the idea that building is only for boys. Titled “She Built That”, the campaign directly addresses gender stereotypes, using ...
The research uncovers how gender stereotypes are not only conveyed through visuals and language but are also deeply embedded ...
In advertising, these schemas can reinforce narrow gender stereotypes which then shape children’s perception of what is “right” for boys and girls. Adverts, therefore, become “semiotic ...
Popular animated films could be shaping harmful gender stereotypes in films, according to new research from Abertay ...
Children with disabilities are severely underrepresented in toys and by actors in ads According to the report, “marketing materials often employ gender roles and stereotypes through colors ...
New research from Abertay University reveals that popular animated films featuring animal characters may be shaping harmful ...