They got their name from Douglas Coupland's satirical 1991 novel, "Generation X: Tales for An Accelerated Culture," about the ... members of Generation Y (millennials), and Gen Alpha kiddos ...

Gen Y, better known as millennials, were born from 1981 to 1996. The generation’s name originates from the fact that the oldest members were reaching adulthood around the turn of the millennium.

Dretsch said millennials -- also known as Gen Y -- are "a completely different generation than what we had seen before with Gen Xers and baby boomers in particular." "So millennials embraced the ...