By Steven Kurutz For many of the Gen X-ers who embarked on creative ... imagery on ad campaigns. “If an art director can say, ‘Give me an image of X, Y, Z,’ what does that mean for our ...

“The downshift in millennial spending, being replaced by Gen X, is interesting,” Noah Horowitz, the chief executive of Art Basel, tells The Art Newspaper. “That starts unveiling some of the ...