Millennials and Gen Xers are nearly twice as likely to follow brands on social media as Baby Boomers are. Some 49% of Millennials and Gen Xers say they follow brands on social media, whereas only 25% ...

Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.

Comparatively, 10.2% of GEN Restaurant Group shares are owned ... and retailing of products marketed under the Nathan’s Famous brand. The firm operates through the following business segments ...