Caitlin Clark has some pretty heady company in a new Gatorade commercial. The spot also features other standout athletes, including Buffalo Bills quarterback Josh Allen, two-time WNBA MVP A’ja Wilson, ...

The brand is tapping its star-studded roster to inspire the next generation of athletes to focus on their inner "IT" as surprising new data from Gatorade shows external pressures are keeping Gen Z out ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. PepsiCo’s Gatorade is paying tribute to the relentless ...

This morning, Gatorade announced an exciting collaboration with New York-based sportswear designer Eric Emanuel to celebrate the return of their iconic “Is It In You?” tagline. The partnership ...

If Gatorade is going to let its "Is It In You?" slogan hang around for the better part of three decades, it occasionally ...

Staying hydrated isn't just an excuse to lug around an adorable (and extremely heavy) Stanley cup everywhere -- drinking enough hydrating liquids throughout the day is an important part of a healthy ...

Whether you’re in the midst of a HIIT class or training for a marathon, our bodies run on adrenaline to lock in and finish a challenging workout. But if fatigue starts to set in, or your leg begins to ...

CHERLYNN LOW: I sweat, you sweat, and everybody sweats. But everyone sweats differently, whether it's the amount that you sweat or what comes out of your glands. And actually, your sweat can tell a ...

Caitlin Clark has some pretty heady company in a new Gatorade commercial. The Indiana Fever star, ratings magnet and No. 1 overall pick in this year’s WNBA draft, who also has a multiyear deal with ...

Caitlin Clark has some pretty heady company in a new Gatorade commercial. The Indiana Fever star, ratings magnet and No. 1 overall pick in this year’s WNBA draft, who also has a multiyear deal with ...

Some things never change in sports, even as new stars arise. Gatorade tapped into that nostalgia in its latest commercial, a spin on its "Is it in you?" ad with Michael Jordan. In steps Caitlin Clark, ...