A great logo can offer more than an aesthetically appealing design. The best offer a subtle reflection of a company or organization’s mission.

Gap's attempt to redesign its iconic logo cost $100 million, but after significant customer backlash, the company reverted to ...

Let us take a look at some examples from the past where a logo redesign didn’t go as planned. Gap, the popular clothing retailer, experienced one of the most infamous logo redesign failures in 2010.