Does your Fry's grocery store have an amazing selection of Asian, Hispanic or kosher foods? You can thank multicultural specialist Daniella Lerma.

That wasn’t magic — it was the work of Daniella Lerma, the “multicultural specialist” at Fry’s. Her job is to figure out which food products underrepresented communities want to see in ...

The Fry's Mercado in Phoenix is the only one in the U.S. From a tortilleria to freshly-made salsa, here's what makes it ...

That wasn’t magic — it was the work of Daniella Lerma, the “multicultural specialist” at Fry’s. Her job is to figure out which food products underrepresented communities want to see in ...