Streaming video platform Roku and Comcast’s advertising business FreeWheel have expanded their partnership to offer FreeWheel clients access to inventory against Roku’s streaming content.

FreeWheel is owned by Comcast. The terms of the transaction were not disclosed. “It should not be news to anyone in the advertising world that Connected TV is the fastest growing area of programmatic, ...

Comcast built the free, self-service platform using its ad tech company FreeWheel. Many of the partners that have already signed on are FreeWheel clients. There are also plans to offer free ...

We bring together advertising technology at FreeWheel, media ad sales at Effectv and AudienceXpress, and the power of Comcast’s first-party data.” The Sr. Account Manager at FreeWheel manages ...

The biggest cloud tech companies, including and especially Amazon Web Services, Snowflake, Databricks and, of course, the ...

Digital TV advertising may have its own duopoly problem. As connected and over-the-top television explodes, there are only two options for serving ad campaigns at scale: Google and Comcast's ...

With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel ...

FreeWheel, the ad tech arm of Comcast, announced an addition to its media activation platform Strata that’ll allow buyers to hit incremental audiences with their CTV buys. This marks the first time ...