After watching Wm. Wrigley Jr. Co. dominate the gum market for denture wearers with its non-sticking Freedent, rival Warner-Lambert Co. has decided to do something about it. Warner-Lambert ...

Freedent, Wm. Wrigley Jr. Co.`s top-selling gum that won`t stick to dentures, is going sugar-free. By introducing a sugar-free version of Freedent to selected Southern markets shortly, the Chicago ...

To usher in a new era of gum chewers, Mars Wrigley earlier this year announced the most significant overhaul of its Orbit, Extra, Freedent and Yida gum brands in more than 100 years. The goal is ...

In addition to Mars Inc. hoping to re-market gum as a stress reliever rather than simply a breath refresher, it is also pitching Orbit, Extra and Freedent as supporting mental health, The ...

Freedent and Yida brands as tools for mental well-being, the Associated Press reported. Alyona Fedorchenko, vice president for global gum and mints in Mars’ snacking division, told the outlet ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

repositioning gum as an instant stress reliever rather than an occasional breath freshener. In January, the company launched a global ad campaign promoting its top-selling Orbit, Extra, Freedent ...

vice-president of global gum and mints, Mars Snacking, said: “Chew good—two words that remind us that no matter where you are, or what you’re doing, there’s a simple way to take a bite sized me-moment ...

“Chew You Good” repositions the company's gum brands – which include Extra, Freedent, Orbit, and Yida – “from an occasional freshening fix to an essential everyday chewing companion ...