Pricing is still TBD, though the company expects to launch the product ahead of the NFL season in the fall. Fox CEO Lachlan Murdoch suggested on Fox’s earnings call that the service would be priced at a rate that does not discount it to pay TV bundles.

The new service will combine the company’s TV shows, cable channels and broadcast network, including National Football League games.

Fox Corp said its new subscription-based streaming service will be called "Fox One" and is set to launch before the fall American football season as the company seeks to reach audiences beyond its mainstay cable television business.