and 48% follow brands on social media to be entertained. Some 40% say they follow brands to stay up to date on company news; 38%, to learn about promotions/discounts; 36%, to connect with similar ...

Social media has become an integral part of our culture. According to the latest statistics, there are more than 5.24 billion active social media users across the globe. Searching for someone on ...

In recent years, the shift to algorithm-based feeds has drastically changed how users interact with content online.