PhDEF shapes petals and controls floral scent. Scientists silenced it in petunias. The flowers lost their scent but kept ...

With dozens of scents in its inventory, D.S. & Durga scent selection is best done having smelled a few of the options ...

A handful of new, captivating men's fragrances by names like Dior and Hermès offer a stronger take on category leads. Here's ...

Throughout history, roses have been a powerful motif in love stories. A new wave of rose-infused fragrances is captivating a fresh generation, adding a modern twist to this timeless symbol.

A study led by Prof. Alexander Vainstein from The Robert H. Smith Faculty of Agriculture, Food and Environment at The Hebrew University of Jerusalem has revealed the crucial role of the PhDEF gene in ...

Breakthrough University of Florida research is unveiling secrets behind floral fragrance, thanks to an unlikely plant: ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Few flowers are as nostalgic and charming as ornamental sweet peas, Lathyrus odoratus. Their delicate petals, ruffled blooms, and intoxicating fragrance evoke memories of cottage gardens, ...