Adhesive brand Fevikwik used TV, digital and social media to drive behaviour change and increase brand scores on salience, likeability, and brand appeal in India. While environmental awareness is ...

but what if this very pulse of an unappreciative culture was captured? This is the story of how a leading adhesive brand in India, Fevikwik, not only added women into its consumer base – creating a ...

Sir — Fevikwik advertisements often claim that the adhesive can seal everything except a broken heart. However, a nurse at a primary healthcare centre in Karnataka took this a little too seriously ...

The Fevikwik Todo Nahi Jodo TV ad is sheer brilliance made to cut down on all the negativity surrounding the much-hyped India vs Pakistan match at the ICC Cricket World Cup 2015. And the great ...