The Tokyo Yakult Swallows employee whose humor and quick wit made Tsubakuro one of the most popular mascots in Japanese professional baseball has died, the team said Feb. 19. The employee had ...

In Japan, policymakers and economists are paying close attention to the "oshikatsu" phenomenon as a growing driver of ...

The designs of some of the mascots are based on the culture of Japan. The expo begins on April 13 and brings together 158 countries and regions. "This will be a fun event that can only be enjoyed ...

cuddly mascots or any "oshi" - the Japanese term for the object of one's adulation. "If my salary goes up, I'd like to go to concerts out of town, even overseas, more frequently," said Matsui as ...